At Vetted, we are focused on building a new way of veterinary care ensuring that pets have the best access to whole-istic preventative care focusing on pets' health and wellness.
We are seeking a dynamic and results-oriented well-rounded Marketing Manager to join our team. The ideal candidate will have a strong B2C background in marketing management (digital, email, local marketing, in-store marketing, sales scripts, and preferably retail store/stores, sales promotion, events, and offline advertising).
This role requires a person to manage marketing and sales to consumers, the ability to work with strategic goals and plans, a creative mindset, and a team player who is a people person (who really loves pets).
Our audience is younger pet parents in major urban areas. The Marketing role needs to be able to focus on two types of marketing: existing customers focusing on upsell and loyalty, as well as recruiting new customers - in equal capacity.
Responsibilities:
- Marketing Planning:
- Develop and implement comprehensive marketing plans, online and offline, to increase brand visibility and drive customer booking.
- Social Media Management:
- Manage freelance writers, contributing designers, and advertising specialists, across social platforms to engage with locally segmented target audience.
- Manage the creation and aggregation of compelling content meeting multiple marketing goals
- Email & CRM Marketing:
- Plan and execute email marketing and text-based campaigns, including overseeing design templates, and actionable content. Analyze campaign performance and focus on continuously improving performance.
- Local Marketing:
- Including geo-based mobile campaigns, context-based messaging, and location-based targeting in real-time.
- Offline Marketing:
- Including local advertising, marketing communications production, print materials, customer community events, and marketing & sales presentations.
- Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital and overall marketing efforts, as an ongoing business routine.
- Provide regular reports and insights to the marketing team, highlighting areas for improvement and optimization.
- Stay informed about competition, industry trends, and emerging technologies and educate the team about relevant and new findings
- Collaboration:
- Collaborate with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging across all channels.
Qualifications:
- Marketing Management experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience of 4-5 years in digital marketing, social media and local marketing, - a must. Experience in consumer facing retail marketing, in large cities - an advantage
- Creative mindset with the ability to think strategy and execute promptly.
- Excellent written, verbal and in-person communication and presentation skills.
- Analytical mindset with the ability to interpret data and draw actionable insights related to sales.
- Strong project management and organizational skills.
Benefits:
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Professional development opportunities
- Dynamic and collaborative work environment